The Best and Worst Identities of 2012, Part IV: Best of the B-Side

Some nice, simple surprises emerged from the B-Side this year. See also:Part I: The BestPart II: The WorstPart III: Most Liked Friday Likes No. 12: Tulsa International Airport N/A Tulsa International Airport Including this in a “Best” list is as surprising to you as it is to me, but it’s an example of a swoosh approach done right and in the appropriate context. On Execution (442) 49% 44% 7% No. 11: Panchero’s Mexican Grill Planet Propaganda Panchero’s Mexican Grill First, just look at the before logo. That’s just horrible. The new one may not make Paul Rand squeal with glee but it’s got bounce and texture and flavor. On Execution (272) 45% 46% 9% No. 10: Children’s Healthcare of Atlanta Matchstic Children’s Healthcare of Atlanta A simpl