The Dot Marks the Spot

Established in 1838, the Centraal Museum in Utrecht is the oldest municipal museum in the Netherlands with an eclectic collection of old and new items — nearly 50,000 — ranging from 18th century fashion to an early twentieth-century ship stored in the basement to a special collection and wing on the work of Dick Bruna, creator of the adorable Miffy. At the end of last year the Centraal Museum introduced a new identity, designed by Amsterdam-based Lesley Moore.A dot features as the core of the design, symbolizing the geographical location of the museum — Utrecht lies right in the middle of the Netherlands — and referring to the museum as the cultural centre of the city. […] [Director Edwin] Jacobs says: “Our museum is a dynamic place. We attract visitors