The Great White Wash
Walmart has taken some of their 250 billion dollars in sales and invested it in improving their own line of products. This initiative has involved extensive product and consumer testing, the introduction of new formulas and products, a staffed number for consumers’ product inquiries, the ability to rate and review their products on on their site, and of course new packaging. Walmart redesigned Great Value packaging graphics to create a consistent, recognizable look throughout the store, making it easier for customers to find their favorite products. The new Great Value packaging offers easy-to-read nutrition labels and more appetizing food photography. Walmart also reduced packaging when possible as part of the company’s sustainability goals.— Press Release I’m over