The New Super Bowl Standards
Clearly this would have been more timely news about ten days ago when the announcement was first made on the Thursday before Super Bowl XLIV but, technically, we are ahead of the game by about 355 days. Just as we were all — mostly — getting excited about Attik’s work the NFL unveiled not only a new logo for Super Bowl XLV in Arlington, Texas but a whole strategy for an undisclosed number of Super Bowls to come, designed by Landor.The NFL has historically introduced a dramatically different Super Bowl logo every year based primarily on the location of the game, and using roman numerals for greatest impact. Landor’s strategy for the new visual identity system places at the heart of it the Vince Lombardi trophy, given to the Super Bowl’s winning team each year.