The Not-so-greener Port

The Port of Seattle is a major hub for international trade, transportation and travel in the northwest United States. Established in 1911, the port has quickly grown, becoming the 7th busiest US seaport in 2007. From its roots until now, the port has always thought of itself as progressive. The port envisions itself as one of the “cleanest, greenest, most energy-efficient port[s] in the nation.” Visually the port has attempted to align itself with its twentieth-century mission of being the cleanest, greenest port.The three bars of the logo suggest air, land and sea – the three realms where the Port operates – with green running through the center. They also represent the three parts of sustainability: economic development, social responsibility, and environmental st