The Ryder Cup gets a Crest

First played in 1927 and named after English seed merchant Samuel Ryder, the Ryder Cup, organized jointly by Ryder Cup Europe and PGA, is a biennial golf tournament that pits twelve-player teams of Europe and United States against each other — the U.S. counts with 25 wins against Europe’s 8. The venue for the Ryder Cup alternates between European and American cities with the last having been played at Newport, Wales in 2010 and the upcoming one at Medinah, Illinois in 2012. This week the Ryder Cup announced a new logo designed by Interbrand.“The brand research process was a strategy that reinforced the Ryder Cup’s relevancy for the future. The Ryder Cup is a competition that has longevity, and the consensus of all within the project was that its brand must be powerf