The Tie that Binds

Conceptualized by creative agency Thinkerbell, brought to life by Australian fashion brand REIGNER Clothing, and fronted by professional rugby league footballer Kalyn Ponga, Hellmann’s Australia has introduced the invention no one asked for or actually needs: A rhinestone-encrusted bow tie that can clandestinely dispense mayo. You can win a sample of it AND a year’s worth of Mayo on Hellman’s Australia Instagram. This has “Left-Handed Mango Chutney” written all over it.