Be That as it Mayo

Will Levis, who started his NFL career as quarterback for the Tennessee Titans in the 2023 season, is the first athlete to sign with Unilever, scoring a lifetime deal with Hellman’s Mayonnaise in his rookie year. This odd pairing came about for Levis’ appreciation for mayo, which goes as far as putting it in his coffee in place of milk or creamer. (He also eats bananas whole, with their peel.) This week, the partnership yielded another unexpected result: The eight-dollar, Parfum de Mayonnaise, with notes of tart lemon, mayonnaise accord, parsley, coffee undertones, musk, and creamy vanilla. I would like to spread some of that on your sliced bread, if you know what I mean (because I don’t). The promo video is worth a watch too.