New Logo, Identity, and Packaging for Halfday by Earthling Studio

Launched in 2021, Halfday is a “better-for-you, gut-healthy iced tea made with prebiotics, lots of flavor, and way less sugar” featuring and exclusive prebiotic blend made up of three fiber-rich ingredients that include cassava root fiber, fructan fiber, and organic agave inulin, helping deliver up to 15-25% of daily fiber needs. The brand was co-founded by former musician and infantryman for the Army National Guard, Mike Lombardo, and first generation Iranian-American and recent college grad (at the time), Kayvon Jahanbakhsh, whose battle with ulcerative colitis that caused an 80-pound weight loss led to the development of a drink that was not just tasty but that also offered digestive wellness. From its humble beginnings, Halfday is now stocked in over 2,000 retail stores like Target, Pu