New Logo and Identity for air up® by Mother Design

Launched in 2019, air up® is an innovative water bottle system that “flavors” plain water through scent delivered by their custom pods prompting the brain to taste the intended flavor, all with zero calories and zero sugar involved. (Worth spending a minute and a half on this video to get the gist of it.) Co-founded by five friends in Germany who turned the bachelor thesis of two of them — Tim Jäger and Lena Jüngst — into a company, their initial run of 80,000 starter sets sold out in six weeks and they have been on an upwards trajectory ever since, growing to other countries in Europe through 2021 and launching in the U.S. in 2022, having sold more than 5 million bottles to date. As it continues to grow globally, air up® recently introduced a new identity designed by Mother Design. /** *