Air India — Not Yet

Making big news last week was Air India, as it introduced new livery, logo, and cabin as part of a multi-million dollar transformation by Tata Group, who bought the airline in 2021. Unfortunately, the roll out is not good and there is no central source of materials to make for a good post on Brand New. I reached out to Futurebrand, who did the work, and they will be releasing a full case study in November so I decided to wait until then to do a proper review of the full range of work instead of cobbling something together from the low resolution images other news outlets received. tl;dr I got your tips about it, not posting anytime soon, your patience will be rewarded.