Life OK is Okay
Life OK is the new youth-oriented channel that is joining the STAR India network. It replaces the network’s previous youth channel, STAR One, as of December 2011. The new identity was designed by London-based venturethree. Logo introduction. Click here to view bigger. Life OK looks different to anything India has seen on TV before. It’s a living, breathing brand, with an icon called ‘OK’ that guides its audiences through the channel, and inspires real action, both on and off screen.The icon takes its shape from the letters of the word ‘OK’. It lives on the TV, and glows with emotion, in reaction to the content. And its bright primary colours are refreshing and optimistic.— Venturethree Press Release The previous brand, STAR One, had no personality