New Logo and Identity for Kindlife by Opposite

Established in 2021, Kindlife is an online retailer in India offering high-quality products in the self-care and beauty market, both homegrown and international, to simplify the buying experience into a single destination for its India-based audience. With a focus on clean products that are plant-based, toxin- and cruelty-free, and eco-conscious, along with an emphasis on customer satisfaction, Kindlife has built a robust following. Since 2024, Kindlife — based on demand and popularity — has shifted its inventory to Korean beauty brands, which have become the retailer’s main attraction and to help signal their new focus, they have introduced a revised icon and new identity designed by Goa, India-based Opposite. /** * Stop all iframes or HTML5 's from playing */ var stopVideos = funct