New Logo and Identity for Wholesome by Universal Favourite

Established in 2020, Wholesome is an online store and membership platform that gives people affordable and convenient access to the best eco-health pantry and household products in Australia. Co-founded by Alene Sullivan and Jerry Li, Wholesome offers products at nearly wholesale prices and its curation and research brings into one single platform not just some of the most healthy options on the market but those that also do good by the planet through sustainable practices, sustainable packaging, responsible sourcing, and that are community-conscious, inclusive, and, of course, Australian, championing Aussie-owned and Aussie-grown products. For every new member, Wholesome donates one free membership to an Australian in need as well as to firefighters, students, nurses, and teachers. With t