New Logo, Identity, and Packaging for Nala by Universal Favourite

Launched in 2022, Nala is an Australian underwear brand that aims to turn the industry on its head by offering comfortable, sustainable, affordable, and sexy lingerie for an inclusive audience. Their first two product lines, consisting of bras and underwear made exclusively from bio-based (rather than petroleum-based) nylon and recycled fibers, offer a wide range of styles and sizes, as well as a gender neutral collection. Accompanying their launch, Nala introduced a logo, identity, and packaging designed by Universal Favourite in Sydney, Australia. This post may be NSFW. There are multiple photographs with women in bras where the nipples are visible. We began with the concept of “all of you”, an idea that encapsulates the freedom and confidence that comes from wild and radical acceptance