New Logo and Packaging for Be Natural by Loop Brands

First sold in 1987 and evolving as a line of sweet and savory snacks, Be Natural, owned by Kellogg’s Australia since 2000, is now focused on morning cereals and sweet snack bars. From grain flakes to granola, the cereals (and the bars) are made from “nutritious uplifting plant-based foods.” Last year, Be Natural introduced a new logo and packaging designed by Sydney-based Loop Brands. Loop Brands were tasked to reinvent mainstream cereal and snacks and disrupt the category. Targeting consumers who are proactive about eating healthier and are mindful of the latest food trends.‘Uplifting health from plant power’ became the linchpin of all communication to inspire the foodie in all of us.Loop Brands provided text Plant Power. Process. Logo. The old logo looked li