New Logo and Packaging for Läkerol by NORD ID

First sold in 1909, Läkerol is a Swedish brand of sugar- and calorie-free pastilles made with three main ingredients: menthol, licorice, and gum arabic — which is made from the sap of the African acacia tree. The lozenges feature a letter “A” on them, which is for Adolf Ahlgren, a wholesaler in Gävle, Sweden, who found the product at a German trade fair sold as a cough drop by German pharmacies and marketed it to much success. By 1939, Läkerol was available in 35 countries and its expansion continues to this day as one of the many brands of Cloetta, a leading confectionery company in the Nordic region and the Netherlands. Recently, Läkerol introduced a new identity and packaging designed by Stockholm, Sweden-based NORD ID. Some historical references of the brand. To prese