The Wild, Wild Expo West

The hot topic of the week is Natural Products Expo West, the annual beverage and food extravaganza that brings together over 3,000 CPG brands to flaunt their goods and find distributors, partners, influencers, and, well, EXPOsure among more than 36,000 attendees. Before some of the results go away, do a Google News search for “Expo West 2025” to get a glimpse at up-and-coming brands as well as stalwarts trying to make a fresh impression. The big takeaway from this year is apparently: Protein-everything. To get you started, at the link is an excellent summary from Fred Hart on LinkedIn (not sure if his review is public so hopefully you can see it).