Facing Another Smile

Argos is the largest general merchandise and home retailer in the UK with a network of 750 stores throughout Great Britain and Northern Ireland. Known mostly for a catalogue-based selling system, Argos is a multi-channel retailer that lays claim to a 30-year heritage and defined by a unique retail experience. Argos is a high volume, fast-paced and highly effective commercial goods delivery mechanism, servicing more than 130 million customers per year and boasting an annual turnover over £4 billion (US$6 billion). A lightweight brand, Argos is most certainly not.The front of a typical Argos store is filled with low cost, slightly tacky but modern and organically designed product selection stations, displaying doorstop-sized catalogues and often jam-packed with shoppers brandishing pen