There is no Gon like a Hexagon

Just launched in March — and, from what I understand, spun off Reproplan, a digital service bureau (a la FedEx Office) with 22 locations in Germany — PIGMENTPOL is a digital printing company with three locations across Germany providing small and large format printing, digital printing on specialty materials, fine art printing, textile printing, as well as all kinds of finishing. Their new identity was designed in collaboration between Dresden-based ATMO Design Studio and Berlin-based FELD. While the opening image above looks anything but interesting, the rest of the identity makes up for it.The new identity system embodies a variety of perspectives, experiences and possibilities while maintaining a coherent appearance. The chosen hexagon serves as a central key element, from w