Things done Rightside Up

Imaginary Forces designs logo (and opening animation) for the Duffer Brothers’ — they of Stranger Things fame — new production company, Upside Down Pictures. It probably won’t have the huge exposure their epic titles for Stranger Things had but I wouldn’t be surprised if this kickstarts a trend for this kind of extra tight, 1970s sans serif typography just like the show did for 1980s extra tight bold spiky serif typography.