This Adobe Logo is not an Adobe Logo

Since February or March of this year I have been getting tips and inquiries of rare sightings of this Adobe logo that has been popping up in odd places. Finally, someone — Jesus Diaz for Fast Company — asked Adobe what was up with that. Turns out it’s not considered a logo, according to Heather Combs, Adobe’s head of brand strategy and customer insights. Instead, it’s just “a new piece [added] to the tool kit so we can express the brand in multiple ways”. It’s a logo.