UCF Gets Tough
The University of Central Florida (UCF) recently updated their athletics logo with a new stylized knight. This comes at an opportune time for UCF as they are starting to become a major player in Conference USA. Designed by Rickabaugh Graphics, Inc. (consistent purveyors of sports logos), the new identity system is highly functional for all sports.The old logo was a little ambiguous — a knight holding a jousting stick with amateur typography and a splash behind the knight — it all added up to a weak identity. Now the more aggressive looking knight and bolder typography make the identity come to life. The website, merchandise, playing fields, uniforms,… everything (including the cute favicon kinght!) now has an integrated feel and function. The new logo will be seen on mer