Unum Goes Human, Sort of

Guest Editorial by Ryan Hembree In April, Unum, a leading employee benefits provider in the United States and the United Kingdom, unveiled a new identity in an attempt to better communicate the company’s core competencies and focus. Formerly UnumProvident, the company’s new logo, designed by The Gate Worldwide, is visually superior to the old — while at one time the highly patriotic logo probably appealed to companies based largely in the United States who desired to “buy all things American” (and who doesn’t love the logo’s ode to “Ole’ Glory’s” stars and stripes?), the company’s products and services have expanded well beyond the borders of this country and into Europe. And in today’s geo-political climate, loo