Updated Icon and New Identity for Instagram done In-house

Launched in 2010, Instagram, or, well, now, Instagram from Meta needs no introduction as it has become as integral to life as our phones, emails, and breathing. For the record, though, Instagram is a photo and video sharing social networking service that was acquired by Meta, then known as Facebook, in 2012 and now has more than 1 billion users. Today, Instagram announced a revised gradient for its icon and a new identity designed in-house. A microsite showcasing the new identity can be found here. More than 1 billion people use Instagram from Meta to explore, share and push culture forward. Inspired by our global community, we set out to refresh Instagram’s visual identity to reflect our role as a place for people to express themselves. This redesign, which nods to our heritage, puts expr