Vaccine Against Bad Naming Needed

In the latest issue of his newsletter, Off Kilter, Paul Worthington goes to town on the naming by Brand Institute — a firm that specializes in pharmaceutical names — of the Pfizer-BionTech COVID-19 vaccine which is, wait for it… Comirnaty, a terrible-sounding portmanteau of “community” (co) “MRNA” (mirna) and “immunity” (ty).