Very Bubbly

Originally established in 1923 as a soccer gambling business, Littlewoods expanded into a catalog retailer 1932 and even opened brick and mortar store in 1937 and its merchandise grew to include everything from clothing to electronics. In 2005, Littlewoods merged with Shop Direct and established Littlewoods Direct as the online and catalog consumer brand that in the last four years has become one of the leading retailers in the UK. And this past July, Littlewoods Direct rebranded itself as Very and repositioned to appeal to a younger demographic — 25 – 45 according to this article — with the help of Wolff Olins. Twitter icon. Offering over 10,000 products in the fashion, mother and baby, and home and technology categories, Very is striving to give online shopping a boost