Warburtons’ Complete Package

Established in 1876, Warburtons is a producer of bakery products, from your everyday sliced bread to hot dog buns to pancakes to crumpets. Now, still a Warburton-family-owned business, Warburtons employs 5,000 people working at 14 bakeries and 15 depots across the UK, producing over two million bakery products every day and, according to Nielson Data, it is the “second biggest grocery brand” in the UK. Warburtons’ new logo was introduced back in late 2010 but the complete brand rollout has taken most of 2011 to implement. The whole project was designed by London-based Smith & Milton. Of most redesigns we’ve seen this year, the previous mark for Warburtons is probably one of the nicest ones; not to say it’s perfect — the color combination is a little