What’s Der Frequency?

If this looks familiar it’s because it’s part of the overall rebranding of SRG SSR, the Swiss organization responsible for public service broadcast in radio, television, and online in all four official languages of Switzerland. Earlier this month we covered RTS, the French language TV and radio channel. Now comes the German language radio and TV stations, established in 1931 and previously known as SR DRS (Schweizer Radio: Radio der deutschen und rätoromanischen Schweiz, “Swiss Radio: Radio of the German and Romansh Switzerland” in English) which has been renamed SRF (Schweizer Radio und Fernsehen, “Swiss Radio and Television” in English). The logos for the television channels remain the same but the six radio stations have all gotten new logos. Rad