Where’s the DM in the I?

The Design Management Institute (DMI) was founded in 1975 and is described as an “international nonprofit organization that seeks to heighten awareness of design as an essential part of business strategy.” To put a more concise point on a definition of design management for this organization, they have their finger on “the business side of design.”Lucid Brands, Continuum, LPK, and the IIT Institute of Design have been credited in collaboration with the DMI for the redefined business strategy, positioning and branding that has taken place over the past couple of years for the institute. A PDF with a lot of bullet points and diagrams can be found here. I’ve always felt as though I was overlooking something with the previous logomark, having seen it as some sort