Who’s the Buzz?

Last Christmas, BuzzBallz — the ready-to-drink cocktails delivered in a stout, spherical container that has become a staple of Gen-Z — launched the most limited of limited-edition products: Eight different, one-of-a-kind “BuzzBagz”, each echoing other popular bags and bag brands and worth over £4,000 but they were sold at a mere £3.99, the same price as one of the drinks. Naturally, they sold out but, supernaturally, they sold out in 40 seconds.