Winston Shows Some Enthusiasm

Time for a palate cleanser after all that soda talk: Founded in 1979, Wine Enthusiast Companies has been providing all things wine — from products like glassware, refrigerators and wine racks, to tasting events, and to a magazine for, um, wine enthusiasts — to the ever growing market of wine consumers, from experts to novices and everything in between. For better or for worse, wine has become less the domain of experts who can sniff and swirl their way through a tasting flight to a broader market that buys their wine from Costco. (A good friend of mine and wine snob, actually praises their selection so that last sentence isn’t meant as an insult). Wine Enthusiast Co. realizes the need to expand into a broader market and that its identity should reflect the eclectic wine a