X Marks the Port

Used as far back as the thirteenth century, the Port of Amsterdam is ranked as the number 4 port in Europe, handling almost 93 million metric tons of cargo annually, employing directly (and indirectly through port-related companies) 55,000 people. The Port’s main goal, besides moving stuff, is “stimulating economic activity and employment in the entire Amsterdam port region.” Previously owned and managed by the local government, this April the port was established as an independent, corporate entity with the City of Amsterdam as the main shareholder and a new logo was introduced, designed by Groningen, the Netherlands-based Hole in the Dyke. The logo for the new Port Company is based on two forms – the circle and the (Andreas) Cross. The eye is ‘forced’