Substrate

A working library of design, type, and visual culture.

100 works match

'I am the walrus': Anatomy's charming new identity for the Horniman Museum

Packaging's Dirtiest Job

Thonik's identity for Orkest Phion gives the symphony orchestra a brand that's as ever-changing and itinerant as its programme

Design Scoop

Mouthwash Studio's identity for eyewear brand Bonnie Clyde might be confusing, and infuriatingly historically inaccurate – but it's ultimately rather lovely

Can Europe Become a Brand?

Studio Blackburn's new identity for folding bike icon Brompton cements the brand's place in British engineering heritage

Perky Bros puts restrained Southern hospitality before shouty branding in its identity for Tennessee resort Southall

Porto Rocha creates bold yet sensitive new identity for Brazilian art gallery Almeida & Dale

Packaging the Essence of Heritage

Vans didn't need reinventing – Accept & Proceed's new brand identity understands that

All Purpose ditches wine clichés in its lurid new identity for natural wine importer Ancestrel

When Less Screams More

Pentagram nails controlled chaos in its identity for Manhattan "shophouse" style Thai restaurant LenLen

Coca-Cola's new identity by JKR proves that sometimes the smartest rebrand is barely a rebrand at all

Don't Be the Sad Snack

20(Something) borrows from museum-modernity as much as tech in its new identity for civic software platform Open Point

Koto gives programmer forum Stack Overflow a reason to exist in the age of AI

Makebardo's charming illustrations for Cairo cafe/music venue E11VN just about rescue a rather hideous brand name

Shelf Life

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Industrial, conceptual, and starkly beautiful: DutchScot's branding for SF sauna and cold plunge, Fjord

Pentagram's designs for male health brand Rugiet are unabashedly phallic, but they work

JKR overhauls football club Sporting CP by doing what it does best : plundering heritage to build a robustly simple, contemporary brand identity

The Art of Subtle Persuasion

Studio Blackburn's branding for Ellis Butchers is unflinchingly carcass-centric, yet somehow so full of warmth

The Extraction Economy

Exemplary brand collabs don’t compromise: the joyful designs for Midnight Hotdog ‘dog fur mist’ by SMLXL

If you've visited an off-licence, you've heard of Lebara – now thanks to Verve, the brand finally makes sense

Wild Herbs, Wilder Ambitions

How & How takes a smart, bright collage-based approach to overhauling Bristol Dockyards

Base’s brand for smalltown ’80s seafood spot Ray’s is a masterclass in earnestness done well

A New Kind of Black Gold

Studio Gruhl’s Global Hypercolour-esque brand identity for Rerun looks to “see what robots see”

“What surrounds a brand shapes how it speaks”: designer Laura Beulens on the delicate art of building a visual identity

“What surrounds a brand shapes how it speaks”: designer Laura Beulens on the delicate art of building a visual identity

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From Seed | Field Notes

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After Hours’ new identity is expressive, layered, and always on the move

Who knew a spiral could do so much? Pentagram did, in this joyful Tokyo museum identity

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Another Collective's identity for smash burger brand Brusco deftly reinvents classic burger joint design tropes

Daylight Savings

Mecca Coffee by Christopher Doyle & Co.

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SearchSystem™

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OlssønBarbieri rewrites the rulebook on 'formality' in its melodrama-infused Theaterbaren identity

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type.today (@type.today) on Instagram

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@nimsundstrom

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Studio Lars Høie – Home

Koto breathes new life into Floridian arts institution The Norton

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“What surrounds a brand shapes how it speaks”: designer Laura Beulens on the delicate art of building a visual identity

Now You See It

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Maschmanns Brand Identity | Brand Archive

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“What surrounds a brand shapes how it speaks”: designer Laura Beulens on the delicate art of building a visual identity

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