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identity design
A working library of design, type, and visual culture.
74056 references · 48 visual
Collections
Typeface
2017Jan Novák’s conceptual typefaces and identities are both functional and clear
Project
2014Graphic Design: The designer behind some of the most iconic exhibition identities, Jon-Ross Le Haye
Project
2025“Our job is to graphically translate who you are”: Prost studio on design, strategy and art direction
Project
2019HelloMe celebrates its tenth birthday and reflects on the past decade of design
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2012Super updates from MVM bringing Rhianna and Andy Murray together at last!
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2021Studio Lutalica helps LGBTQ+ and feminist organisations to communicate their purpose
Project
2019République's new look for Playboy is "aimed at anybody and everybody"
Project
2012Our final Here profile looks at the work of Tom Roope and The Rumpus Room
Project
2015Here 2015 Speaker Profile: Wieden + Kennedy digital guru Iain Tait
Motion
2016Sūqrepubliq looks to French nouvelle vague to inspire film festival identity
Project
2017Designer Cindy Kutikova on translating her ideas into a visual language
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2010Institute For Eyes
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2011Merijn Hos at K+K
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2015Pentagram partner Domenic Lippa on designing the London Design Festival identity for the past eight years
Project
2018Sian Davey, Danny North, Max Miechowski and Jenna Foxton's beautiful joint series of Wilderness Festival
Project
2012Four studios rebrand the USA as part of SFMOMA project on the country's future
Publication
2020The Kuala Lumpur-based Ejin Sha explains why graphic design “can be anything”
Motion
2024Gurls Talk gets a rebrand reflecting its decade-long commitment to mental health and wellbeing
Project
2016Studio Feixen celebrates its expansion with a swish Swiss redesign
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2011Esquire Redesigns
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2011Lorenzo Fonda: The Look
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2007It Is My Party
Project
2016Forward-thinking yet classic graphic design from Jan Novák
Publication
2017Pentagram’s Domenic Lippa designs the inaugural issue of YES & NO Magazine
Project
2014Graphic Design: Oeuflab's lovely, personified identities for clinics and hospitals
Project
2010Yours Truly
Poster
2016Summer Studio and 2typer create “multiple poster” exhibition identity for Royal Institute of Art Stockholm
Publication
2020Forget about success or failure, learning is the key for graphic designer Sunny Li
Project
2024Marfala is making brands that look like themselves
Project
2013Graphic Design: Former Colors associate art director Felipe Rocha is on the move
Brand
2026New Logo and Identity for MedExpress by Pentagram
Publication
2026Samar Maakaroun’s visual identity for The Mosaic Rooms challenges reductive narratives around Arab identities
Publication
20264Creative cuts out visuals from the UK’s most iconic TV shows to make its new identity
Project
2017Our round-up of this year’s UK grad show identities and show designs
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2016How do you make a brand cool again?
Publication
2015Lundgren + Lindqvist redesign the LGBT visual language for Icon magazine
Project
2019Paul Gacon's dynamic portfolio spans printed matter, visual identities, type design and more
Project
2011Paula Scher: MAPS
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2015Voilà! Our round-up of the best degree show identities we've seen this year
Project
2017Animator Jimmy Simpson creates technology-inspired ident for MTV
Poster
2016ROC National Immigration Agency Seal
Project
2012Introducing our new intern – meet Rebecca Fulleylove
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2012Romain Gavras pulls out all the stops for new Jay-Z and Kanye West collaboration
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2017Marek Nedelka creates smart and uncompromising exhibition identities
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2009Hugo & Marie update
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2020Garrett Elizabeth Office aims to magnify the things it loves through creative work
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2013Graphic Design: A look at the most striking identities for this year's student shows
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2014