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rebranding
A working library of design, type, and visual culture.
74056 references · 94 visual
Collections
Poster
2019Poster for the Grand Re-Opening of the Public Domain (46207861534)
Project
2014Graphic Design: Graphic Thought Facility give Brinkworth a whole new look – and it looks great!
Motion
2014ManVsMachine rebrand Film4 with stunning new idents
Project
2015Review of the Year 2015: We present the Top 25 Graphic Design posts
Project
2023Plant draws inspiration from the Tropicalia movement in its rebrand of Modernista
Publication
2017Vanguards magazine relaunches with a new visual language by studio 12—B
Project
2010Rudd Studio: Channel 4
Project
2013New studio name, new work, still the same, great Christopher Jung
Project
2020Caterina Bianchini Studio relaunches as Nari, a studio with a “humanist, artistic approach”
Publication
2015Harvard Design Magazine talks us through its redesign
Project
2015Think you know weekly supplements? You don’t. Meet The Weekender
Project
2022Neue Gestaltung’s theatre rebrand uses “absurd” illustrations to capture the audience’s imagination
Project
2026Untouched since the 1980s, Jordan’s Furniture gets a sleek rebrand with ergonomic icons
Publication
2013Spin gives Christie's magazine a minor facelift with terrific results
Project
2016Minimalism, maximalism and modernising the Premier League
Project
2012BBH rebrand J20 with creepy cool new advert featuring some real party animals
Identity
2017A new national identity: Smörgåsbord Studio rebrands Wales
Project
2011Recoat
Project
2019“Give these flyers their moment to be an artwork”: Oscar Mitchell on Farmfoods
Project
2025SuprOrdinary gives a small sandwich shop a big rebrand
Project
2012Bunch rebrand a niche software company with impeccable visual style
Project
2021Burger King’s first rebrand in 20 years and London’s beloved Bao: Behind the scenes of two mega branding journeys
Typeface
2014New York studio OCD rebrand the USA with Stars and Stripes typeface
Project
2013Graphic Design: Broadbase's butter labels will have you yearning for simpler times
Project
2012Four studios rebrand the USA as part of SFMOMA project on the country's future
Project
2025Project 3 Agency rebrands the ArtScience Museum, around the concept of convergence
Publication
2021Introducing Ambit Pop – the new, guest-edited version of iconic literary magazine Ambit
Poster
2019Poster for the Grand Re-Opening of the Public Domain (46880708062)
Project
2017Yuma Naito talks us through his inventive fictional rebrand for Afropunk Festival
Project
2012Morse Studio fuse classic and contemporary for Falcon Enamelware rebrand
Project
2024Collins’ rebrand of Bose leaves the original 1960s wordmark (mostly) untouched
Project
2024Omse on creating a brand that shouldn’t need to exist
Project
2013Product Design: JWT Brazil's superhero rebrand of cancer treatments
Project
2015Hello and welcome to the new look It’s Nice That
Project
2016Interbrand Australia’s monochromatic rebrand of the Sydney Opera House
Project
2013Carina Hinze and Gilmar, Wendt & Co rebrand The British Safety Council
Project
2016Catalogue hatches a rebrand for art and design graduate fair Free Range
Publication
2014Publication: Terrifically designed book accompanies G . F Smith rebrand
Project
2013Graphic Design: Studio Contents' impressive rebrand for arts group IOU
Project
2015New York's Meatpacking district rebranded by Base Design to highlight area’s “contrasts”
Motion
2019Koto says Skyscanner rebrand is a shift in identity from “function-led to emotion-led”
Identity
2014An interview with Leftloft about their three-year rebranding of Inter Milan
Project
2018Wolff Olins on the tech-fuelled future of the humancentric rebrand
Identity
2025Replacing churches with bouncy castles: Pali Palavathanan on escapism and creativity
Project
2019M. Giesser on his first entirely screen-based rebrand for arts festival Next Wave
Identity
2024Kevin Högger’s identity for a Zurich eatery draws inspiration from its old neon signage
Publication
2023Layer brings a new air of fun and sustainability to Earth Rated’s dog products
Project
2015Review of the Year 2015: Google
Identity
2016Spin challenges preconceptions about craft with a new identity for Collect
Publication
2026A tobacco factory turned restaurant, Nikotin’s logo takes the shape of a cigarette
Identity
2026Working Undercover
Identity
2024Ashton
Identity
2026New Logo for Maxicare Group
Identity
Tail a Different Story
Campaign
1997Apple — Think Different
Project
2012Purpose rebrand a typical London pub with characteristic flair
Project
2016How do you make a brand cool again?
Project
2020“We had no other choice but to make it exciting”: Shuka on its radical re-brand of World Chess
Identity
2018Parat.cc redesign youth theatre Schauburg's identity to engage any teen or toddler
Project
2009Depero’s Campari Bottle
Project
2013Lernert and Sander turn convention on its head for Dutch bank Knab
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2013One of London's premium estate agents just got MUCH better looking
Project
2025Soho Radio’s rebrand features a bespoke tech tool to create custom DJ profiles
Project
2021Why nostalgia is so important to the success of Burger King’s rebrand
Project
2015Brilliant branding and a cracking It’s Nice That collaboration: introducing Unmade
Publication
2012Michael Bierut and Yve Ludwig re-think true crime book design for Errol Morris
Project
2024Rebrand of Murray’s Cheese ages New York cheese seller for the better
Identity
2017Smörgåsbord’s Dylan Griffith on rebranding Wales, and the "definitive dragon"
Project
2023Ready, set, plunge! How graphic design and coffee mix at the World Aeropress Championship
Project
2014Graphic Design: Camilla Bengtsen rebrands Intersport just for the hell of it
Project
2013Graphic Design: Pentagram give new life to a Canadian festival of culture
Project
2018The Yarza Twins on how to rebrand paradise
Publication
2022Jaeyou Chung’s rebrand for Beijing’s X Museum features a type inspired by twisted dimensions and chair legs
Project
2015Retail design agency Dalziel & Pow rebrands itself
Project
2012Smörgåsbord's rebrand for production company Gorilla ticks all the right boxes
Identity
2022Logo for Copi the new name for Asian carp
Identity
2023Logo Iberdrola (2023)
Project
2018“Authentic brands really deserve sensitivity”: Pentagram’s Harry Pearce talks through his rebrand of the John Lewis Partnership
Identity
2012This is "Y": We interview DixonBaxi about rebranding UKTV Yesterday
Project
2018The Clash who? Graphic designer Michael Clasen envisions a new punk era
Project
2016Ones to Watch 2016: Design studio Commission
Photograph
2013Present Perfect's new look for Varón magazine is photographed brilliantly
Project
2011Penguin Modern Classics
Project
2014Graphic Design: G . F Smith unveil wide-ranging rebrand overseen by Made Thought
Project
2014DesignStudio rebrand Airbnb as an immersive online community
Project
2019From dentist to designer, Ryan Haskins on his “borderline annoying” sushi rebrand
Project
2019Ony Agency on the rebrand of AZ Museum in Moscow
Project
2014Opinion: Can the yakuza learn from large corporations and rebrand themselves overnight?
Publication
2018Creative studio Boy redesigns the historic Daile magazine
Project
2008Oglivy & Mather Beijing
Project
2011Lisa Zeitlhuber: Hubba Bubba
Publication
2015Villalba Lawson soups-up Garageland Magazine
Project
2025How Templo’s colourful rebrand brings GF Smith into the future
Identity
2022