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emotional design
A working library of design, type, and visual culture.
74051 references · 82 visual
Collections
Project
2020More intuitive than conceptual, Dunja Jankovic’s work is created to be felt rather than understood
Project
2013Illustration: More illustration from Laura Carlin to remind you that you're human
Project
2017Lalita Lupina animates the inner turmoil and anxiety felt at an indoor swimming pool
Publication
2022Providing a creative way for people with Motor Neurone Disease to bank their voices, I Will Always Be Me is a dynamic and heartfelt publication
Poster
2024Smile poster
Motion
2020Love, loss and loneliness: Polly Nor’s heartbreaking new film
Publication
2018Nadine Redlich’s new book illustrates the moment you realise you actually hate your partner
Project
2013Illustration: Mariana Miserável's miniatures revel happily in their misery
Project
2012Karrie Fransman: The House That Groaned
Project
2025At Tacabanda studio, design snobbery is out and happy mistakes are in
Project
2012Furever
Project
2018Emotional States: why the theme for 2018's London Design Biennale is more important than ever
Project
2011Ill Studio: Moodcyclepdia
Project
2012Art & Graft: Spectrum
Project
2017Illustrator June Tate finds “that sweet spot between cute and profound”
Project
2016Joe Bichard animates an exercise in self compassion for The School of Life
Motion
2021In Singapore, Thaqif Nazri’s intricate typography and graphic design evolution catches our eye
Project
2019Alex Goddard's latest short shows what really happens when "absence makes the heart grow fonder"
Publication
2024Jessica Walsh launches type foundry, calling it a “passion project”
Motion
2021Graphic designer Dennis McInnes wants to make work that is “strong and empowering”
Project
2017Animator Daniela Sherer tackles forgiveness for The School of Life
Project
2016Peony Gent's illustrations move effortlessly from the emotive to the irreverent
Motion
2016Moth collective produces emotive animation exploring the last job on earth for The Guardian
Motion
2026The design of Genie Wu proves craft and code can co-exist
Project
2013Micah Lidberg's illustrations of peonies serve to remind us of how much we love him
Project
2009Luren Jenison
Project
2010Dave Smith
Project
2015Dan Stafford I love you; an open letter from James Cartwright
Project
2020Jack Sachs creates a series of giant smile-inducing statues for Chengdu
Project
2021Meet the illustrator Dian Liang whose work hopes to be like “a pill for therapy”
Project
2020“I want people to feel good about being alive”: Rob Moss Wilson’s works are absolute joy
Project
2021Illustrator Amy Moss on evoking a feeling over formal technique
Publication
2022Step in to the world’s most emotive zoo with Charlotte Ager’s new book
Motion
2018Sometimes design shouldn’t be functional and instead, purely evoke emotion
Project
2010Saam Farahmand: The XX
Publication
2013Illustrator: Philippa Rice weakens our knees with her Soppy publication
Project
2019Haein Kim reimagines fleece as a symbol of maternal love in her latest animation
Project
2012Really powerful advert for the new British Red Cross campaign (sponsored post)
Motion
2018Rudo Company skilfully transmits the emotion of fear in a colourful video for Siamés
Motion
2019Miju Lee on her 2D and 3D illustration process centred on human emotion
Motion
2019Jonathan Castro on how he's developed the emotional side of his graphic design practice
Motion
2019Graphic design studio Maximage’s motto is “emotions and technology”
Project
2010The Functionality - Feel It, Take It
Project
2023What do you do when a project ends? We explore creative grief and how to deal with it
Project
2015The Ugliest Thing I Love: Textile designer Seetal Solanki on her love/hate relationship with some headphones
Project
2012Beautiful visuals in St John Ambulance's harrowing new advert courtesy of BBH
Motion
2015An investigation into design, space and emotion from Evan Grothjan
Poster
2020Journey into Fear (1942 poster)
Project
2019More anxious, more focused and much more tired: returning to work after maternity leave
Project
2019Hannah Buckman creates “feelings of self-acceptance and belonging” in her illustrations
Project
2013Art: Jennie Ottinger will make you nostalgic and grateful to have survived camp
Motion
2013Buck and YCN Studio create an incredibly powerful animated film for Childline
Poster
2006Poster loveulster
Motion
2021Yue Zhang’s emotion-led illustrations aim to create a connection with the viewer
Project
2019New Aesthetic is a type repository that puts feelings before function
Project
2024Felicia Chiao’s illustrated characters visualise the looming presence of our intimate anxieties
Project
2011Tarik Saleh: Sadness is a Blessing
Project
2011The Momentus Project
Motion
2021To-do list socks and an animating umbrella: take a peek at a collection made with your feelings in mind
Project
2014Opportunity: Time is ticking to get your entries in for the Spotify #NowFeeling campaign
Project
2010Marcus James
Identity
2026Happly — Awwwards SOTD
Motion
2020Margo Ferreira’s vulnerable and communicative practice
Project
2018Luke Evans' honest and emotive talk on the journey his practice has followed
Project
2019Sujin Kim empathises with that “back to work feeling” in five new comics
Motion
2019This year's edition of Pictoplasma will look at virtual characters and emotion
Project
2012Luke Gilford
Motion
2018Illustrator Marie Jacotey on depicting emotions we daren’t talk about
Project
2012Counting the levels on which we love illustrator Michelle Thompson's work
Brand
2025New Logo and Identity for Split Watches by 20(SOMETHING)
Brand
2018New Logo and Identity for Koperski (Funeral Company) by UVMW
Project
2015Poignant short on life, death and dance with Bowie and Kate Bush’s choreographer
Project
2022Holly Stapleton intertwines feelings of “bliss and melancholy” to create truly serene illustrations
Motion
2024Elizabeth Goodspeed on the delicate art of nostalgia in branding
Motion
2016Cindy Yang’s poignant animation questions the routine and mundanity of life
Project
2019“In the end, design is about feelings”: Off Office on its thoughtful design ethos
Motion
2022Learn to trust your gut more in an emotive animation from Hannah Jacobs and Harriet Gillian
Project
2021Joi Fulton inspires happiness and nostalgia in her blend of 2D and 3D illustrations
Motion
2021Louise Silfversparre and Lina Reidarsdotter Källström animate a “sad power ballad matched with the heated emotions of reality television”
Project
2019Nikita Teryoshin's Ahoi from Zhuhai mirrors the confusion and joy of visiting a new country
Project
2021The digital characters of Sasha Katz are all about tenderness and delicacy
Project
2012Affecting before and after hospital dental procedure portraits by Andy Brown
Brand
2026New Logo and Identity for FOX Advertising by Sibling Rivalry
Brand
2020State of the Un(derConsiderat)ion
Project
2017The smiles of Printed Pages: A simple pause for a moment of happiness
Project
2014Illustration: Unadulterated joy courtesy of Oslo illustrator Mari Kanstad Johnsen
Project
2015A new app that wants you to tell it how you feel, using electronic music
Publication
2025This plantable photobook was designed to grow out of the ground
Project
2017