A Hell of a Place

Established many centuries ago, and its existence debated by many, Hell is a destination for suffering, punishment, and exposure to open flames for those that deserve it. With a long and well documented competition with Heaven, whose existence is also debated by many, Hell has seen a decline in population and brand recognition. This August — fittingly the hottest month of the year — the Hell Office of Travel and Tourism has introduced a new identity designed by Chicago, IL-based Chris Herron Design to position Hell as “the premier global tourist destination.”“From the beginning of this project, we understood that our previous marketing efforts portrayed a confusing and misleading image of Hell. But it was only after completing a formal brand review that we gra