Abstract Sports

Established in 1990, FADU (Federação Académica do Desporto Universitário, Academic Federation of University Sports in English) is an organization in Portugal focused on sports as a tool of educational development. It acts like a less carnivorous version of the NCAA by organizing events and enabling communication between higher education students, almost 7,000 of them, across all possible sports from soccer to basketball to chess to bridge among 25 total activities. A new identity has been created by Braga, Portugal-based Gen Design Studio. More sketches here. Sample of divisions. You can see all here. The old logo was so quirky it went past bad and back to good in a way that hip Dutch designers wish they could pull off every day. But, yeah, it’s a good thi