AECOM’s Standout "E"

With 45,000 employees around the world, AECOM provides a wide range of services including architecture, building engineering, and transportation among others. It is a Fortune 500 company with revenues in the billions-of-dollars realm. Towards the end of the year in 2009, they introduced a new brand positioning and identity created by Landor. The visual expression of the new AECOM results in a dynamic identity and look and feel system that extends across all points of touch. At the heart of it is the AECOM color spectrum–best seen in the letter “E” of the word mark–which is representative of the broad range of people, experiences, and expertise that make up the seamless organization. Landor activated the brand across a wide range of media, including print, digital, a