New Logo and Identity for Qualcomm by Interbrand

Established in 1985, Qualcomm is a technology company that has focused on connectivity and communication, having set the standard for mobile 3G network and producing some of the ubiquitous smartphone’s innards and workings. Employing over 33,000 people and headquartered in San Diego, CA, Qualcomm holds 130,000 patents worldwide. After focusing on developing connectivity, security, and intelligence for the mobile industry, the company is growing into new sectors like automotive, computing, IoT, health care, and artificial intelligence. During CES in January, Qualcomm introduced a new identity designed by Interbrand. Working with Interbrand, Qualcomm has established a new brand strategy to engage [new] audiences, optimized the expression of their portfolio to better position their comp