New Logo and Identity for Saudi Arabian Logistics by Interbrand

Established at the end of 2019, Saudi Arabian Logistics (SAL) is a global logistics hub, which means that it provides ground handling and logistics services on a global scale linking land, air, and sea transportation and clearance to ensure the seamless movement of goods. Originally the ground handling division of Saudia Cargo, the leading provider of ground handling services for international air cargo carriers operating at the Kingdom of Saudi Arabia’s main international airports, SAL was created as a separate entity to expand from being solely ground handling into a full logistics company serving the Gulf area. The new identity was designed by the Madrid, Spain, office of Interbrand. SAL has been positioned and designed to be worthy in stature as a customer-focused logistics ecosy