Alberta Scripts a New Story

At the risk of offending our Canadian readers I will say that I don’t know much about the province of Alberta, except the passing knowledge about their oil sands and the potential environmental dangers they pose. Apparently, I’m the exact target audience for the new brand launched by the Government of Alberta this week. “We want to get the correct information out, deal with the misperceptions perhaps. And every time, you know, I watch the video, it gets me certainly emotional about, builds my passion for this province,” [Alberta Premier Ed] Stelmach said Wednesday.— CBC News The new identity and branding initiative will cost taxpayers $25 million over the course of three years as Alberta goes on a branding offensive, building on five months worth of quantitati