New Logo for Destination British Columbia

Established in 2012, Destination British Columbia is a “Crown” corporation — meaning it belongs to the state — that works with “tourism stakeholders across the province to coordinate marketing at the international, provincial, regional and local levels.” Luckily, British Columbia can market itself to even the most nature-fearing-hating human on earth with its amazing and vast geography. Still, Destination BC must do its job and to do it better they have recently introduced a new identity. No design credit given, other than they mention working with “branding professionals”.A very lengthy corporate strategy document for the new brand can be found here; if you are into destination branding stuff, this is really good. Our brand is built upon BC&