Arrow Marks the Spot

Founded in 1856, Lincoln is the capital of the state of Nebraska and, with approximately 300,000 citizens in the metro area, its second most populated city, after neighboring Omaha. Lincoln has a nice, friendly, groovy feel that is lost on most potential tourists or people looking to live in nice, friendly, groovy places. Last week, the Lincoln Chamber of Commerce introduced a new brand that aims to attract talented people to live there and boost the economy. The identity was designed by local firm Archrival. A handy PDF with the brand presentation can be found here. Promo video. I haven’t been to Lincoln, so I speak as a member of the potential audience Lincoln is trying to attract. Looking solely at the logo and identity, I would think it’s a city led by the high-tech industr