Be That as it Mayhem

Lost International, a surf and lifestyle brand established in 1985, has filed a lawsuit against Lady Gaga asking for a minimum of $100 million in damages, claiming that “Lady Gaga has unilaterally, and without Lost’s permission or knowledge, attempted to misappropriate the ‘Mayhem’ name, trademark, and stylized mark by releasing an album entitled ‘Mayhem,’ launching a tour with that same name, and selling clothing and accessories with that name.” While the similarities are evident, the lawsuit’s claim that Lost’s mark, first used in 1986, “is identical on both Lady Gaga’s merchandise and Lost’s” is a bit of a stretch. Lady Gaga’s legal team countered with a statement saying that Lost International is “attempting to capitalize on her success with a baseless lawsuit over th