Better Safe than Serif

Volvo haș introduced a new proprietary typeface that will debut with the launch of the Volvo EX60 with a wider rollout planned across other models and touchpoints in the future. Designed by Dalton Maag, Volvo Centum has been “engineered to perform under pressure, across languages, and at 100 km/h” with support for 35 languages, including Chinese, Arabic, Japanese, and Korean. The typeface’s name “Centum” is a reference to Volvo Cars’ upcoming centennial in 2027.