"Better with Pepsi"

After commissioning third-party blind taste tests and a consumer survey, Pepsi found that “60% of participants preferred their Big Mac, Whopper, and Dave’s Single with Pepsi over Coke” so they are launching a campaign with agencies Alma and VaynerMedia to promote that burgers at McDonald’s, Burger King, and Wendy’s — where only Coca-Cola is available — go better with Pepsi. Among a trio of other visuals I have to admit that the one shown above is pretty clever.