Budweiser Rocks the Bowtie

First brewed in 1876, Budweiser is one of the best-selling beers in the United States and probably one of the most recognized beers here and abroad. Budweiser is the flagship brand of Anheuser-Busch, that reportedly holds a 48.3 percent share of U.S. beer sales to retailers. This past Wednesday, Budweiser announced a new can design — the 12th redesign since 1936 when it began using them — focused on the “Budweiser bowtie” which, according to this explanatory diagram was created as a symbol to encourage people to order the beer by its full name, instead of just by “Bud”. The new packaging was designed by London-based JKR. (So much for the “All-American” beer). Our refreshed packaging design gives Budweiser an updated look, which dramatizes the