New Logo and Packaging for Fat Tire by Durham Brand & Co.

“New Belgium Brewing’s most well-known beer is Fat Tire Amber Ale. It’s a clear, coppery-colored amber ale that’s smooth and easy to drink. Fat Tire was inspired by a co-founder’s bicycle trip around Belgium, and the recipe incorporates the sweet aromas and flavors of his travels–toasty, caramel malts; fresh fennel, clean green apple; and sweet biscuits. If you enjoy smooth, medium-bodied beers, this ubiquitous craft beer is a tasty one to add to your reserve. In the craft brewing scene, Colorado-based New Belgium Brewing Company is quite the success story. Before 2002, you could only find its beers in 16 states; today, they are the country’s third largest craft brewery.” (Drizly) Logo. OLD packaging. Can, before and after. New packaging. Can